My name is Shaela, and like you, I wear many hats in my day-to-day life.

I’m a wife, a proud mother of two beautiful daughters, a daughter myself and a granddaughter. I’m a graphic designer, a laser engraver, small business owner with big ideas, and above all, I’m a dreamer.

I was born and bred in Wagga Wagga, in rural NSW, Australia, and this too is where I first discovered my love of graphic design and engraving over 10 years ago.

As a young graduate fresh out of university, I took a design job at a local printer,who also happened to dabble in laser engraving. Little did I know that this specific niche would be where I would take my own business all these years later!

I had an affinity with laser engraving from the first time I used the machine,and began to brainstorm all the amazing ways this technology could be used…

Years later, when I finished working at the printery, my ideas began to flow faster and I took my first steps on a journey that saw me designing and creating rustic wedding items for couples – a side venture while running a graphic design and advertising company.

Three years later I decided to make my passion my work, and, after some clever business name brainstorming from a wonderful Facebook following, Wooden it Be was born!

My main aim in developing this business is to demonstrate to my daughters that when you dream a little, you can make anything happen!


For the same reason that you do what you do!

For the love of it. For the rush I get when I create something unique for a customer.

To see the smiles on the faces of happy customers and gift recipients. To smell the aroma of burnt wood as I work my laser engraving magic! To feel the end product in my hands; a combination of my hard work and design concepts.

To be able to support other small businesses within Australian by incorporating their wears into my packages, and lastly, to be able to offer you eco-friendly,re-usable products that are both good for the earth, and good for you!

Hello You!

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